In the IT industry, software developers and web designers will sometimes talk about user experience using these related terms: UX and UI are not areas to skimp on. Regardless of the definitions and division of labour, they are both essential parts of product development and delivery. Research shows that customer experience drives revenue growth. UX and UI are an investment in the product or service. This has been asked 100 times in different ways on Quora and should be tagged as a duplicate, but I’ll bite anyway:
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