A lot has changed for the star since she shared her tips on achieving a California glow with Vogue for her first Beauty Secrets video in 2018. Now, with the launch of her beauty line Rhode, the model can claim a new title: entrepreneur. “This is a curated assortment of essentials,” she tells Vogue. “I wanted to create effective formulas that are good to go back to—accessible and affordable.” The brand launches today with three offerings—a serum, lip treatment, and rich cream—all centered around the restorative properties of peptides, housed in packaging inspired by Brazilian architect Oscar Niemeyer’s work.
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