The best way would be to speak with the copyright holder. In the case of celebrities and public figures, this involves contacting them (or their agent) directly. The law states that every person has the right to their own likeness, with politicians as the only exception to this rule. For bands, it’s a similar process, except that you’ll need to contact the artist’s management (often a record label of some kind) and negotiate with them. This is often quite costly, as band merchandise is extremely lucrative. Simply getting a license will cost a great deal; purchasing exclusivity could cost you six or seven figures.
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